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+<br>By [Allison](https://www.google.com/search?kgmid=/m/0cqd_rb) Lampert<br>
+<br>LAS VEGAS, Oct 22 (Reuters) - At the world's greatest industry show in Las Vegas luxury jets are luring purchasers with their smooth silhouettes, plush cabins - and increasingly, their use of alternative fuels.<br>
+<br>Fuel producers and [jetmakers](https://www.google.com/search?kgmid=/m/0cqd_rb) are eager to display novel forms of aviation fuel considered less harmful to the environment, from used cooking oil to the noticeably less glamorous meat waste.<br>
+<br>Business jet operators, like airlines, have bowed to ecological pressure on air travel and committed to halving carbon [emissions](https://pitchbook.com/profiles/company/51278-86) by 2050 compared with 2005.<br>
+<br>Their hope is that embracing renewable fuel to suppress emissions might make service jets more appealing to environmentally mindful buyers - especially corporations dealing with concerns over sustainability from shareholders or green project groups.<br>
+<br>The [availability](https://stocktwits.com/symbol/MNEL) of less [contaminating personal](https://www.investing.com/equities/mission-newenergy-ltd-company-profile) jets might also spare the rich and famous the [unfavorable promotion](https://www.proactiveinvestors.co.uk/companies/news/159346/mission-newenergy-delivers-maiden-biodiesel-production-to-global-oil-major-24476.html) experienced by Britain's Prince Harry and his better half Meghan over a recent personal jet trip to southern France.<br>
+<br>Five Gulfstream jets on screen in Las Vegas are utilizing California-produced fuel from inedible beef tallow.<br>
+<br>The most recent waste-based fuels include "fats, grease and oils that are byproducts of the food market," stated Bryan Sherbacow, [primary business](https://www.intelligentinvestor.com.au/shares/asx-mbt/mission-newenergy-limited/share-price) officer of Boston-based [biofuel](https://www.proactiveinvestors.co.uk/companies/news/159346/mission-newenergy-delivers-maiden-biodiesel-production-to-global-oil-major-24476.html) producer World Energy, which produces fuel from meat waste utilized by [Gulfstream](https://www.crunchbase.com/organization/mission-newenergy).<br>
+<br>"All of our item is inedible."<br>
+<br>Some of the other 79 aircraft on display are anticipated to be powered by 150,000 gallons of other renewable fuel blends expected to be pumped at the program.<br>
+<br>FLIGHT SHAMING<br>
+<br>Private jets represent less than 0.1% of total yearly carbon emissions internationally, but can produce, typically, approximately 20 times more carbon emissions per traveler mile than jetliners, according to the London-based private charter firm Victor.<br>
+<br>[Prince Harry](https://www.proactiveinvestors.co.uk/companies/news/159346/mission-newenergy-delivers-maiden-biodiesel-production-to-global-oil-major-24476.html) has safeguarded his occasional usage of personal jets to guarantee his family's safety, and has stated that on the uncommon events he does not fly commercially he [offsets](https://www.proactiveinvestors.co.uk/companies/news/159352/mission-newenergy-debt-free-focused-on-biofuel-joint-venture-60797.html) his emissions.<br>
+<br>But planemakers state incidents such as the furore over his itinerary have added fresh difficulties for an [industry](https://www.investing.com/equities/mission-newenergy-ltd-company-profile) already making every effort to justify its contribution to cutting corporate expenses.<br>
+<br>"Incidents of flight shaming involving using personal jets are regrettable when you think about that our industry has actually provided fuel efficiency improvements of 40% over the previous 40 years," said Bombardier Aviation President David Coleal.<br>
+<br>Bombardier thinks increased sustainable fuel usage will help the industry make [inroads](https://www.proactiveinvestors.co.uk/companies/news/159346/mission-newenergy-delivers-maiden-biodiesel-production-to-global-oil-major-24476.html) with corporations and rich purchasers. According to market data, billionaires only have a 19% organization jet ownership rate.<br>
+<br>But even an image transformation - with jets sporting stickers like "this aircraft flies on renewable fuels" and organisers adding alternative fuel pumps for checking out aircrafts - is unlikely to please all critics at the Oct 22-24 luxury jet occasion.<br>
+<br>Environmentalists and some experts remain hesitant that biojetfuels, usually combined 50-50 with kerosene, will make a considerable effect on public perceptions about luxury travel.<br>
+<br>"No quantity of [jatropha curcas](https://forest500.org/rankings/companies/mission-newenergy-limited) or Brazil-nut fuel can make business jets look eco-friendly," said aviation analyst Richard Aboulafia.<br>
+<br>Demand from business jet [operators](https://www.bloomberg.com/profile/company/MNELF:US) for renewable fuels now far exceeds supply and their interest might drive future production, Sherbacow stated.<br>
+<br>World Energy, which produces 40 million gallons of [biofuel](https://stocktwits.com/symbol/MNEL) at its California plant, might broaden production approximately 150 million gallons by 2022.<br>
+<br>Corporate charter business and experts are likewise seeing more interest from clients who wish to buy carbon credits to [offset emissions](https://www.proactiveinvestors.co.uk/companies/news/159346/mission-newenergy-delivers-maiden-biodiesel-production-to-global-oil-major-24476.html) from their flights.<br>
+<br>Brian Proctor, CEO of Mente Group, a U.S. consultancy, said [emissions played](https://www.zoominfo.com/c/mission-newenergy/346542889) a function in a [business jet](https://forest500.org/rankings/companies/mission-newenergy-limited)  study his business recently finished for a [Fortune](https://pitchbook.com/profiles/company/51278-86) 500 business.<br>
+<br>"At the end of the day, I think that price, cost per hour, variety, speed and efficiency, that's still the (sales) chauffeur. But I think people are becoming more knowledgeable about the sustainability of operations and how it impacts the planet." ([Reporting](https://www.google.com/search?kgmid=/m/0cqd_rb) By Allison Lampert, Editing by Tim Hepher and Alexandra Hudson)<br>
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